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Beauty is when you can appreciate yourself, when you love yourself, that's when you are most beautiful. - Zoe Kravitz

INNOVATION. ELLIE Cosmetics has grown out of a need to create, innovate, inspire, empower, and uplift women. ELLIE Cosmetics is a journey for excellence, innovation, and beauty.

Growing up with the knowledge that I could do anything, I always wanted to create new things.  I was always fascinated with beauty. Watching over the years how beauty has changed, evolved, grown, I knew I wanted to be a part of this industry.  I love creating new things.

ELLIE Cosmetics was started by Dr. KeShawn L. Haynes from Atlanta, Georgia, and has been working as a chemist for 25 years. It has always been my dream to have my own cosmetics line. As a child, I would create items to sell. I loved being creative and innovative. The mission of the company is to empower women through beauty.

ELLIE Cosmetics is a small cosmetics company in the Atlanta Area. We are a minority, woman-owned business.  I am not only the owner but the chemist as well. ELLIE Cosmetics offers Eye Shadows, Lip Sticks, Lip Glosses, Glamour KRAANS, and liners in over 35 colors, along with bronzers/highlighters, which debuted at the 2016 Black Women’s Expo in Atlanta. Everything is vegan, natural, and cruelty-free. We are currently working on these certifications. One of the things that we can boast about is right now, we can offer color customization.  All formulations are moisturizing and long lasting for bold and beautiful looks.

ELLIE Cosmetics is named for my daughter Gabrielle (Ellie), and I have given the same care and devotion to its development as I have done with hers. It is my hope to create for her a living legacy that is a universal gift of beauty that can be used by every woman.

ELLIE Cosmetics has been presented at over 20 vendor events in the metro Atlanta area since its launch party in April of 2016. We are working hard to get the word out that our products are ideal for today's beautiful women who want to feel glamorous and empowered. ELLIE Cosmetics wants to be every woman's choice for beauty!


As a woman, I love luxurious products made with natural ingredients. Vibrant colors and velvety smooth application makes me feel beautiful and sexy, I feel better about being me. Be the woman you know you are, with ELLIE Cosmetics,  the smart choice for beauty, offering innovative, natural products, long-lasting colors, while sourcing the highest quality natural products.

CEO Business
Dr. KeShawn L. Haynes/Owner
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