Our Story


Growing up with the knowledge that I could do anything, I always wanted to create new things.  I was always fascinated with beauty. Watching over the years how beauty has changed, evolved, grown, I knew I wanted to be a part of this industry.  I love creating new things, INNOVATION. ELLIE Cosmetics has grown out of this need to create, innovate, inspire, empower, and uplift women. ELLIE Cosmetics is a journey for excellence, innovation, and beauty.


ELLIE Cosmetics was started by Dr. KeShawn L. Haynes.  I am from Atlanta, Georgia and have been working as a chemist for 18 years. It has always been my dream to have my own cosmetics line.  As a child, I would create items to sell.  I loved being creative and innovative.  The mission of the company is to empower women through beauty.

With over 30 colors of eye shadows,  lipstick, lip gloss, and Glamour Kraans, the line is ever evolving, including custom colors to meet our clients' needs. The latest addition to the line, a rich and creamy blush and bronzer in gorgeous colors, debuted at the 2016 Black Women's Expo in Atlanta. Future products in the line will include lip and eye pencils, foundations and concealer. A complete skincare line is slated to be introduced in 2019. We are excited about the possibilities!

ELLIE Cosmetics has been presented at over 20 vendor events in the metro Atlanta area since its launch party in April of 2016. We are working hard to get the word out that our products are ideal for today's beautiful women who want to feel glamorous and empowered. Ellie Cosmetics wants to be every woman's choice for beauty!

ELLIE Cosmetics is named for my daughter Gabrielle (Ellie), and I have given the same care and devotion to its development as I have done with hers. It is my hope to create for her a living legacy that is a universal gift of beauty that can be used by every woman.


ELLIE Cosmetics offers a variety of BOLD colors in their eyeshadows, lipsticks, lipglosses, and Glamour KRAANS. All formulations are moisturizing and long lasting for bold and beautiful looks.

For women who want to feel better about themselves, ELLIE Cosmetics is the smart choice for beauty, offering innovative, natural products, long-lasting colors, while sourcing the highest quality natural products.


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